08
May
2025

MIA Webinar - Effective Qualifying Techniques to Maximise Sales

08-05-2025 1:00 pm -3:00 pm
Webinar
MIA Webinar - Effective Qualifying Techniques to Maximise Sales

Boost your skills with this interactive online webinar on effective qualifying techniques to maximise sales. This training module is designed for new and existing team members in an event sales or planning role, to develop their questioning techniques, allowing them to be more effective in qualifying event enquiries, to better understand specific client and agent needs and to build their confidence in providing the perfect solution for their event or group.

Content overview

  1. Developing questioning techniques to fully qualify who the client, or agent contact is, and understand their requirements.
  2. Building confidence in how to effectively probe to identify what is most important to them, using need-based questions, understanding priorities and identifying potential issues.
  3. Actively listening to fully understand their needs and being able to summarise what their requirements are to deliver the best solution.

About the trainer:
Melanie Cash - Training and Consultancy: Melanie has worked in the hospitality industry in key sales and leadership roles for over twenty years and for the past ten years, supported businesses both large and small as a trainer, coach and mentor.  Her experience includes working with leading brands such as Marriott, Hilton, Accor, The Belfry Resort, Rocco Forte Hotels, Alton Towers Resort, Venues of Excellence, and Iconic Luxury Hotel.

Pricing:
Members - £65 + VAT
Non-members - £90 + VAT

Please do not hesitate to get in touch with the team if you have any questions or if you need assistance booking onto this event. Feel free to share this with colleagues if you think it may be of interest.

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