Juliet Price, Consultant Executive Director, HBAA says: 'This latest lockdown, combined with the prospect of no live events or meetings until later this year, threatens to close the doors of many venues and agencies for good.

Despite the Bounceback loans and furlough extension, they cannot survive without any income for almost a year.

Please click below to see the open letter.

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So – firstly – a big up to everyone who supported, contributed, shared, retweeted etc etc to all the various initiatives over the last few months – we have all helped create something special here with a unique mandate of cross industry representation and messaging that can only evolve into better things for our industry into 2021 – THANK YOU.

HBAA board and senior management share their predictions for 2021

Collaboration and consolidation will be key trends for the business events, accommodation and meetings industry in 2021, according to the HBAA.

HBAA governance director Sian Sayward captured this when predicting: “M&A activities, joint ventures and partnerships will increase in 2021.”

After a huge amount of work, the launch of the latest industry campaign is set for Monday 7th December. We Create Experiences is targeting businesses to remind them of how essential events and experiences are as part of their internal and external marketing and communication. We will be back in 2021 - so we are reminding them now that they need to include events in their planning. Your support and advocacy is critical - so please see the update below for full details of how you can get involved. Many thanks in advance for your help.