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Promoting and Marketing Events

Description

This book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events.This book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events.

Published on

23 March 2016

Last Updated Date

16-06-2025

File Type

application/octet-stream

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