Description

This expert article looks at the ways in which meetings become a key strategy for associations as they continue to expand and grow globally, and look to open and penetrate international markets, especially the emerging ones which show a thirst for the latest content offered through multiple products and services. It looks at 7 areas: content; marketing and promotion; pricing strategy; stakeholder involvement and support; audience engagement; partner involvement; value-added services.This expert article looks at the ways in which meetings become a key strategy for associations as they continue to expand and grow globally, and look to open and penetrate international markets, especially the emerging ones which show a thirst for the latest content offered through multiple products and services. It looks at 7 areas: content; marketing and promotion; pricing strategy; stakeholder involvement and support; audience engagement; partner involvement; value-added services.