Description

This report focused on a few main topics: expenditure by inbound business visitors to Britain, behaviour of delegates extending their trip for leisure, travel choices, sustainability & other findings.

Report highlights:

• Average delegate spend at business events in the UK has risen well above inflation since 2017, primarily due to longer stays.
• International business events attract much higher average spend than their domestic equivalents (4:1), as international visitors stay longer and pay higher attendance fees.
• Delegates from outside Europe spend £1,824 on average, compared to £872 for delegates from within Europe, and £328 for UK delegates.
• Extending a trip increases spend by a factor of 2.5. Among those who extend their trip for leisure, the average spend is £1,760. Without the extension, the same delegates would have spent £714 on average.
• Looking at differences among event types, the average trip spend for association events (£854) is significantly higher than for corporate events (£651), and both types are higher than exhibitions (£326).
• Average spend (within the UK) for incentive trips is £2,113 per delegate.
• The main motive to attend an event is networking/collaboration (64%), followed by learning (53%) and career development (33%).
• The majority of delegates hope to return to the city/region for leisure and/or business.