By Nick Morgan, CEO of The Fair and Chair of UKEVENTS Outdoor Events Working Group
In the vibrant heart of the UK lies a cultural phenomenon that has enchanted the world for generations: our festival, music, and cultural events. These events have not only become integral to our national identity but have also fuelled our economy, attracted millions of visitors from around the world, and continue to provide countless jobs. However, the UK events industry faces continued challenges, and it is time for everyone to recognise the looming crisis and act collectively to preserve the spirit of our nation's creative heritage.