Industry Research

The Strategy makes 20 recommendations covering UK-wide and England-specific proposals on governance, infrastructure and funding, visas and welcome, marketing and strategic partnerships, best practice and expertise.

This is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business model

The objective of the report is to provide ECM members with a monitoring and benchmarking tool supplying practical and actionable intelligence on the volume and the economic significance of convention business to city destinations. The report is based on a database containing information on more than 130,000 corporate and non-corporate meetings which took place in a sample of 58 European cities between 2009 and 2014. These meetings could be of international or national scope.

Majority of attendees do not celebrate or recognize St Andrew's Day. Majority of attendees do not stay in hotels or other commercial accommodation.

This study quantifies the economic contributions made by the more than 1.8 million meetings, trade shows, conventions, congresses, incentive events and other meetings that take place across the country. .